So you have been busy building your business. You have concentrated on marketing. You have gotten out there and posted to Facebook and Twitter. You've got posted your story on all of your sales pages. You've got created your blog. You have even written articles and posted them all around the web. You've got hung around boards and posted 'till you were told to stop. You have been building your model like gangbusters.
But have you forgotten something?
The biggest model success factor is not marketing. It is delivering in your promises. It's delivering a quality product to your customers.
And for those of us creating learning content that means your greatest success factor is product creation. You see it's in product design and creation that most of your high quality is going to be in-built -- or left out.
Within the short time period, people listen to your branding efforts. Your advertising and marketing is a key factor in creating their opinion of your quality. They listen to your promises -- each said and implied -- after which make a decision. Your advertising will persuade folks that you do know what you are doing. And that you will deliver a quality product.
However in the long run, they will choose you by how well you actually deliver on these promises. They choose you by the quality of your products. By the standard of your services. And by the quality of the relationship they develop with you. And in the internet advertising and marketing business growing a long run relationship along with your customers is a key to success. That's why list building is so important.
And when creating programs and eBooks and different data merchandise the most important influence on your high quality is the way you design and develop your products.
High quality in a studying content product is measured on three levels.
The first is content. However your clients -- your target market -- are taking your course precisely because they don't know the content. They are there to be taught the content. So their judgment of the standard of that content is different. It isn't based mostly on how well you know your subject.
Instead your clients will choose your content material based on how well it meets their needs and expectations. Did you design the product to solve a particular problem they're having? Did you design your product around their motivations? That's how they may judge your content.
The second thing they are going to judge you on is organization. Do you appear to know the topic well enough to present it so they perceive? Do you go off into odd regions? Do you make logical sense in your presentation?
Finally they may judge you based mostly on delivery. Does it look skilled? How is your spelling? How is your grammar? Do you seem to be friendly and straightforward to talk to?
However it's not that simple. You see the best way you deliver quality content entails closely figuring out and concentrating on your customer. And that same goal buyer you outlined in the product design and creation process will probably be used for all your contacts along with your customers. Together with making your marketing target your desired customer. So your brief time period influence ultimately additionally depends upon the quality of your product design process